- Manage relationships with 150+ global retail partners, acting as the primary point of contact.
- Develop merchandising and sales strategies for brands including Salomon Sportstyle, Brain Dead and Fox Lab that align with client priorities and brand goals.
- Lead seasonal market appointments and product presentations, merchandising assortments to support brand visibility and maximize account growth.
- Conduct weekly, monthly and seasonal sales reporting to forecast trends, analyze sales data, and inform internal strategy.
- Created and maintain the agency’s CRM system, streamlining internal sales process and client communication.
- Train and onboard interns on sales tools, reporting, and order entry systems.
- Oversee showroom sample management and seasonal organization.
- Work with marketing team on campaign ideation, retail activations and product seeding programs.
Consultant
- Provide brand direction, marketing strategy, and content development for fashion clients.
- Advise on brand identity, campaign concepts, and social media strategy to strengthen client visibility.
- Support end-to-end execution from design assets and marketing collateral, to digital activations.
- Designed merchandise, marketing assets, and presentation decks used across campaigns, activations, and retail collaborations.
- Assisted in building marketing strategies for supporting campaigns, live events and overall client goals.
- Produced line sheets, mock-ups, and tech packs to best communicate between production and client approvals.
- Coordinated experiential activations and product collaborations with Nordstrom, Umbro, Art Basel Miami, the Great Barrier Reef Foundation and Atlantic Records.
- Worked directly under founder in developing creative direction and partnership strategies for fashion and cultural projects.
- Managed the brand’s social platforms, planning and publishing content that supported sales goals and brand storytelling.
- Wrote and edited copy across digital channels, maintaining consistent brand voice while boosting engagement and visibility.
- Worked directly with the founder, brand manager and collaborators on messaging and content approvals.
- Maintained community management, responding to inquiries, comments and fostering positive consumer relationships.
- Edited digital assets (photo and video) to support product launches and marketing campaigns.