Victor Baba
vobaba@gmail.com
Past & Present
(2022 - Present)
(2020 - Present)
(2017 - 2023)
(2020 - Present)
(2017 - 2023)
Plus Plus (Wholesale & Brand Strategy)
fourty.sqft (Art Direction & Marketing )
Coral Studios (Graphic Design & Marketing)
Victor Baba is a multidisciplinary creative working between brand strategy, visual direction, and cultural storytelling. His work explores how ideas form and evolve from conversations to campaigns, from small spaces to global reach. Through roles at Plus Plus, Coral Studios, and his own project fourty.sqft, he’s developed a practice grounded in curiosity, collaboration, and the visual language of contemporary culture.
(North America)
Lead the wholesale vision for Salomon Sportstyle, building merchandising stories and supporting retail moments that brought the brand’s identity to life in key fashion retailers across North America.
In collaboration with Kiko Kostadinov
Contributed to artwork production as well as guided Fox Lab’s wholesale and brand strategy to bring the brand’s experimental spirit into retail and market presentation.
In association with Nordstrom
Contributed to graphic design and art direction for Coral Studios’ presence in Nordstrom’s Concept 012: Black_Space, showcased alongside brands including Off-White, Grace Wales Bonner, and Bode, bringing the brand’s vision to life through in-store and online merchandising and visual storytelling.
In collaboration with Nike
Contributing to the marketing strategy for the Nike x Coral Studios Air Max 95 collaboration, helping craft a campaign narrative that connected product design, community engagement, and environmental impact in support of charity towards the Great Barrier Reef Foundation.
In collaboration with UMBRO & the Great Barrier Reef Foundation
Contributed to the marketing strategy for the Coral Studios x Umbro eco-friendly soccer kit, helping shape a campaign that connected sustainable design, community activation, and environmental impact in collaboration with and supporting the Great Barrier Reef Foundation.